Organic Spark
eco-friendly candles that bring warmth, calm, and conscious living into your home. Based in Calgary, our hand-poured candles are made with natural soy or coconut wax—offering a clean, long-lasting burn without harmful toxins.
Inspired by the beauty of Alberta’s landscapes, each candle is thoughtfully crafted to reflect the natural charm of the West, while staying true to our values of sustainability, quality, and care.
Top Picks
Candle Crafted Goodness
To craft high-quality, eco-conscious candles that bring warmth and wellness to homes, while promoting sustainable living and supporting local communities in Calgary. To become Calgary’s leading eco-friendly candle brand—known for clean ingredients, earth-inspired scents, and a commitment to sustainability, mindfulness, and local craftsmanship.
Calgary is a city that values nature, sustainability, and wellness—making it an ideal home for an eco-friendly candle business. Surrounded by the stunning landscapes of the Rocky Mountains and prairies, Calgarians have a deep connection to the environment and are increasingly drawn to sustainable, locally made products.
Competitor - Golden Flame Trading Co
They are young professionals, millennials, and Gen Z adults who are:
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Environmentally aware and willing to pay a bit more for products that are clean, cruelty-free, and ethically sourced.
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Interested in home decor, wellness rituals, and cozy atmospheres (think: bath time, meditation, reading, or unwinding).
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Often shop at local markets, support small businesses, and look for giftable, aesthetic products.
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Prefer natural scents, minimalist design, and reusable packaging.
Strengths
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Loyal and Value-Driven
– Once they find a brand that aligns with their values (eco-friendly, local, cruelty-free), they tend to stick with it and recommend it. -
Active Word-of-Mouth Promoters
– They love sharing aesthetic products on social media, which can boost organic reach and visibility for your brand. -
Willing to Spend on Quality
– They are not just price-sensitive; they’re looking for meaningful purchases that align with their lifestyle and beliefs. -
Support Local Movement
– Calgarians are known to support homegrown businesses, especially at farmer’s markets, pop-ups, and holiday craft fairs.
Strategies
1. Create a Compelling Brand Identity
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Use a natural, minimalist design across your website, packaging, and social media.
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Highlight what makes you unique:
→ Eco-friendly ingredients, Calgary-made, reusable packaging, clean scents. -
Add a tagline like:
“Hand-poured in Calgary. Clean scents, cleaner conscience.”
2. Show Up Where They Shop
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Book booths at local markets:
Calgary Farmers’ Market, Market Collective, Inglewood Night Market, etc. -
Offer market-only deals or free samples to build buzz and brand familiarity.
3. Leverage Social Media Smartly
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Focus on Instagram, TikTok, and Pinterest (your audience loves aesthetics).
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Post:
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Behind-the-scenes candle pouring
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Ingredient spotlights (e.g. “Why we use coconut wax”)
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Local collaborations and stories
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“How to reuse your candle jar” reels
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SWOT Analysis
Weaknesses:
Because of higher-quality, eco-conscious ingredients, these candles often cost more than mass-produced alternatives, which may limit appeal to budget-conscious buyers. As a new brand, it may also take time to build awareness and trust, especially in a competitive local market.
Opportunities:
With growing interest in wellness, sustainability, and locally made goods, there is strong potential to expand through Calgary markets, boutique stores, and online platforms. Offering custom candles for weddings, corporate gifts, and seasonal collections could open up new revenue streams and increase brand visibility.
Threats:
The market is competitive, with several established candle brands in Calgary offering similar products. In addition, rising material costs or supply chain delays could affect production. Finally, larger brands using "green" marketing may create confusion, making it harder for small businesses to differentiate themselves.
Follow Us
“More Shapes, More Scents — Explore Our New Candle Studio!”
Design Scented – New Location
1235 17 Ave SW
Calgary, AB T2T 0C4
Canada
Explore our collection of designer candles, now in bold new scents and artistic shapes. Hand-poured with eco-friendly wax and crafted in sculptural forms, each candle is a sensory experience — blending elegant design with refreshing, nature-inspired fragrances. Perfect for modern décor, thoughtful gifts, or peaceful moments. At Design Scented, we’re proud to call Calgary, Alberta our home — a dynamic city known for its natural beauty, entrepreneurial spirit, and growing commitment to sustainability. With a population of over 1.6 million and a strong community of local shoppers who value handmade, eco-conscious products, Calgary provides the perfect backdrop for our mission. Our unique designer candles — crafted in artistic shapes and infused with fresh, nature-inspired scents — reflect the values of our city: creativity, wellness, and environmental care.